Veefin Leadership

Accomplished professional in banking; MBAs from SBS (Oxford) and JBIMS; experience with IFC, EY, Citibank, Kotak, GE, Whirlpool; led IFC SCF advisory programs across multiple countries; initiated Small Business Unsecured Lending at Kotak; leading Veefin towards #1 Global SCF Platform; food entrepreneur and gastronomy enthusiast.

BE (Mumbai Univ), Masters in IT (NJIT); two-time founder and technology architect of Veefin’s SCF platform; founded Infini Systems (250+ apps), founded and exited Mad Orders and other startups; cricket enthusiast.

17+ years in lending and SCF; ex-Larsen & Toubro; MBA (Mumbai Education Trust); focuses on process improvement and performance measurement aligned to delivery; expertise in training, motivation, and productivity.

21+ years in tech implementation and techno-functional solutions; experience at Aditya Birla Capital, RBL Bank, HDFC Bank, JP Morgan; B.Sc. (Mumbai Univ); helped set up RBL tech infra; leads delivery for Veefin’s solutions.

15+ years across finance; founded P.M. Maisheri & Associates; ex-Deloitte Haskins & Sells; CA (ICAI), BMS (NMIMS); acting CFO roles for multiple companies; chairs POSH committee.

12+ years building software/architectures for financial industry; experience at JP Morgan, AurionPro, Qunniox, Infosys; B.E. (KJSCE, Mumbai Univ); designed SCF LOS and workflow product stacks; leads tech at Veefin.

14+ years in technology and banking; background in UI/UX, UX Lead, PM; BCS (Univ of Mumbai), MBA Marketing (Periyar Univ); drives customer success and team growth; leads product for SCF and Digital Lending.

16+ years building scalable tech products in SCF and Embedded Systems; experience at Tech Mahindra, British Telecom, L&T Infotech; B.E. (Mumbai Univ); designed SCF transaction management architecture; chairs POSH committee.